The Importance of Community Communication

community communication

Do you have a bread machine? Before buying one, you read reviews of bread making machines, right? Let’s do the same in this article. Before we proceed to the significance of applying community communication, let’s have a review of the definition of community and communication first.


community unity team

Before we proceed to community communication, let’s first define what communication is. A community doesn’t necessarily refer to people living near one another as a town or a province. A community may also be a group of people that are far from each other but have the same cause, issue, or interests. Its members may be geographically located in different regions but still communicate with one another through the use of technology. For instance, it could be an informal group of scholars united by one theoretical interest. It could also be an online university or invisible college.


How about this term? Communication has thousands of definition around the world. Some defined it as a social interaction through messages, while some define it as the transmission of information, ideas, opinions, and so on from one person or group to another with the use of symbols. One thing is for sure, though, in communication, there is always a message. This message then becomes the reason why interaction exists. We could also say communication is dynamic, as it always changes, and that it uses language. It is also essential for the growth of the individuals and the society.

Community Communication

communication heads talking speaking

This is a process of social interaction conducted in small groups with the application of interpersonal and indigenous or small media. Indigenous or small media refers to low-powered radio broadcasts; community audio tower systems (CATS) using public address technology; puppetry; cable television; community theater; audiovisual media used in groups; and other folk expressions and media where the people in the community could relate.

The Importance of Community Communication

community communication

Since organizers use small media, community communication becomes highly beneficial to communities that have little or no access to high-tech gadgets and media. It is favorable in rural areas and is also an excellent way to reach out to communities. The indigenous or folk media used in community communication are tools that are close to their traditions and activities, which would encourage them to participate in community development. Take note that in most rural communities, the acceptance of tri-media is difficult because they view them as a threat to their traditions and values. But through community communication, people will be empowered to identify, plan, and solve their problems with the use of their own indigenous media.

7 Things Community Organizers Should Keep in Mind


Like the efficient lights from, community organizers provide illumination to issues in communities that need people’s participation. LED lights give lighting to plants like cannabis, but organizers shed light to problems that need to be solved and give empowerment for the community to grow.

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The work of community organizers isn’t easy, and no program is perfect, which is why here are the most important things they need to remember:

The Needs of the People Go First

Community Organizers should bear in mind that the interest and needs of the audience or the beneficiaries of the program should be the priority. After all, they exist to help the community reach their goals and lessen (if not eliminate) their current problems.

Community Immersion is Effective


In order to identify the needs of the people, community organizers must get to know the people first. They can do this by living in the community, having a conversation with the leaders and common folk, and participating in their activities. Organizers must let the people know through their actions that they’re sincerely interested in helping them.

Materials Must Be Tested

To make the development program successful, community organizers mustn’t jump from planning to implementation. Materials needed to be used such as promotion tools should be tested and evaluated before implementing the program.

Networks and Alliance-Building is Important


It’s essential to build alliances with the people in authority or organizations that could aid in the development program. Some institutions could offer support in any way, be it financial or not. The power of persuasion is also essential during this alliance-building.

Creativity and Resourcefulness Are Significant

Just because newspapers aren’t really a thing in the city you’re residing in doesn’t mean they’re ineffective tools in the community you’re working with. Community organizers need to use as many feasible materials as they could to meet the needs of the people.

Empowering the People is Beneficial

empowerment team unity

Leading the community into a sustainable lifestyle is important. It’s better than spoon-feeding them with all their needs as of the moment, only to let the problem arise again later. Empowering leaders and community people can help them identify, evaluate, and solve their issues today and in the future. One way to empower them is to train them or conduct seminars. Community organizers must, therefore, encourage the people to participate and they should also believe in the capability of the citizens. Organizers must be the inspiring light that will guide the people to do their best to find the solutions to their troubles.

It Doesn’t End with Implementation

The implementation of the program that could solve the community’s problems isn’t the end. The program should be monitored and evaluated for further modifications and improvements as well.


What You Need To Know About Building Communities


Who doesn’t want to make a difference for their loved ones? Who doesn’t want to make a difference for themselves?

No one, right?

But you know what?

Everyone, at some point in life, has wished for this instead: to make a difference, not just for their loved ones and themselves, but also for those around them and for those who truly need them.

Such wish is done more effectively through building communities, be it within the city or even beyond the city.

That being said, here’s what you need to know about building communities:

You can always build one.

Contrary to popular belief, you can always build one – a community of people who are looking to make a difference in this world. You can gather people to help others protect the environment by planting more trees in one area that clearly needs to be restored to its former glory. You can even gather people to look after kids in the city by making sure that roads are clear from vehicles as they cross the street after school, as well as to look after teens in the city by making sure that streets are clear from troublemakers as they walk the roads at night.

You can always expand one.

As time goes by, you’ll want to help others even more. And as time goes by, you’ll want to step up your game to help others even more. By chance, you can always expand one – a set of new reminders for everyone helping others to look after what they need to protect. Take for example: You want to protect teens from getting into dangerous situations, especially at night. It’s just like when the Philadelphia City Council decided to bar skateboarders, which helped teens – especially those who skateboard beyond curfew – focus on the more important things in life.